2026-01-16

New Year's tradition: A story about tidying up my media

Every year around this time, I tinker with my website. It's like a customary ritual.

The reason is that after a year, what I want to do changes quite a bit. The blueprint I drew up last year and what I need now have drifted apart slightly.

On the flip side, this kind of work is tedious, so I have a hidden desire to get it all done at once, once a year. Today, while looking back at what I did in 2025, I'd like to write about this round of revisions.

What I did: Site migration and organization

The main task this time was to turn the parent domain 'sassamahha.me' into a Linktree-style hub. To that end, I moved the merchandise OEM site that I had previously hosted on the parent domain to a different location.

This was unexpectedly heavy work.

I wish I could have migrated it quickly with a WordPress plugin, but with 1.5GB of data, that wasn't going to happen. In the end, it became a brute-force job of manipulating the database directly via SSH. I proceeded while asking Claude for the steps, and despite some stumbling, I finished it in one day.

The structure after organizing it ended up looking like this.

sassamahha.me（個人ハブ）
├── AINOA / Road to 2112 / Shoten.me / Bonfilet へのリンク
│
├── factory.sassamahha.me（グッズ制作・BtoB）
│
└── shop.sassamahha.me（ECサイト）

It means I've consolidated the entry point for 'who I am and what I do' into one place.

Why I wanted a Linktree-style format

The reason is simple: I wanted to make multilingual support easier.

I want people from not just Japan, but many different countries to see it. However, maintaining a multilingual site is difficult. Last year, I put quite a bit of effort into creating language-specific pages on Ko-fi and using GPT for translations.

This time, I consolidated everything into one page and set up a system that detects the language from the IP address and switches it automatically. I had Claude write the JavaScript, and I uploaded it via FTP. That was it.

It makes things easier for me and clearer for the users. I think it was a good improvement.

Looking toward 2026

I have already decided on what I will do in the medium to long term, so I want to make sure I don't have to do this moving work next year. From 2026, I will use this hub as a foundation and make it a year of steadily building things up.

A little bit about my business

Among the various things I'm doing, the one I feel is key is 'Shoten.me'.

What I want to do with this service is, not to sell books, but to sell bookstores.

I'm not selling books myself; I'm doing it by piggybacking on Amazon. From the outside, it might look like I'm just playing around.

But I believe that in the coming AI era, places like this will become important.

It's a little different from wanting to satisfy a need for approval. It's a place for self-expression—a way to say, 'This is who I am, and these are the things I like.' I have a hypothesis that this will become a winning strategy for humans.

Even if no one else uses it, it's a service that I enjoy using myself. When launching a new business, this mindset might be important.

A service that I can use and build upon. Eventually, someone might use it too.

I'm already 40, I have children, and it's difficult for me to show my face in entrepreneur communities. I can't easily spread the word by telling friends, 'Please, give it a try.'

So, I'm hoping that by using it myself and posting about it on social media, people might think it looks interesting. I would be happy if, in the process, I could find companions who will provide feedback together with me.